2min chapter

ReThinking cover image

How Pixar's Ed Catmull and Pete Docter make magic on and off screen

ReThinking

CHAPTER

The Importance of Having a Challenge Network

Pixar's brain trust is a group of people who hold up a mirror and help you see your blind spots more clearly. Steve Jobs would pitch it with 100%. And then if he decided that was wrong, throw it out. He said at one point that if he dies and comes back, he'd like to come back as a Pixar director. But we found that it was an incredibly valuable feedback tool.

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