What Goes Up cover image

The Growing Crypto Ecosystem

What Goes Up

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Those That Have Invested in Crypto, What Has Changed?

We don't really attract too many traders. We attract long term holders. Our am tends to be among the stickiest in the space as ares t of what is predominantly family offices, private banks and fund managers that hold the bulk of the a u m of the product. A few of our competitors have customer profiles that are far different from us. And there inflows, out flows. I it's a little too soon, but i think we've come close to maybe forty, 50 million of infloes in the last 30 days,. which is very good actually.

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