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7min chapter
Trust in Finance and Consumer Confidence With Meir Statman
Masters in Business
The Evolution of Behavioral Finance
This chapter examines the transformation of behavioral finance over three generations, shifting from the view of rational profit maximizers to a holistic understanding of individuals' emotional and expressive needs in financial decision-making. It emphasizes that true financial success encompasses personal values, social responsibility, and a broader perspective on life satisfaction, challenging the notion that wealth accumulation is the sole measure of prosperity.
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