Trust in Finance and Consumer Confidence With Meir Statman
Masters in Business
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The Evolution of Behavioral Finance
This chapter examines the transformation of behavioral finance over three generations, shifting from the view of rational profit maximizers to a holistic understanding of individuals' emotional and expressive needs in financial decision-making. It emphasizes that true financial success encompasses personal values, social responsibility, and a broader perspective on life satisfaction, challenging the notion that wealth accumulation is the sole measure of prosperity.
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