In this episode of the Mobile Dev Memo podcast, I speak with Thomas Petit, a well known voice in the mobile ecosystem and a veteran of the podcast. In the episode, we discuss all things related to subscriptions for mobile apps, including:

• The current state of web acquisition for subscription apps;
• The timeline over which web acquisition gained traction for subscription apps;
• The downsides of web acquisition for subscription apps;
• How web acquisition differs from app acquisition;
• How gaming apps and subscription apps pursue web acquisition differently;
• The measurement benefits of web acquisition;
• How and whether the FTC's recent "click-to-cancel" rule will change the dynamics of web acquisition for subscription apps;
• Whether Apple or Google will crack down on web-based acquisition for subscription apps.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
• Moloco. Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast.