This Summer, the Sponge Dries Up
Ecommerce Playbook: Numbers, Struggles & Growth
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How to Identify if You're in the Safety Net
A lot of founders that have historically been disconnected from their financials in ways that was okay, because they were winning by so much. So how do you discover that you're in a situation where a few months down the line this could become a problem? It's especially hard for brands with tons of SKUs. The idea of just running broad one campaign all your products is really, really hard to account for. And I think Amazon is another thing that has just deceived people like this is really important. That's not your business model. Don't let it get in your head.
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