298: Navigating the Shifting Landscape of Sales Development with Jake Bernstein
The Predictable Revenue Podcast
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The Importance of Targeting in Email Writing
I can send a mediocre message to the right person and it would do much better than sending a perfect message to a poor candidate or ideal customer. And so yeah, I think tools that give us the ability to enrich and process and prioritize and sort and then make inferences from data are probably gonna be, improve our ability to target our customers when our offering is a little bit more relevant to them. You know, I see the AI email writers, I'm not a fan. But there's certainly much better when GPT came, before it came out.
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