Mobile Apps for Political Campaigns and Advocacy, with Thomas Peters
Social Media and Politics
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The Difference Between Campaigns and Advocacy Groups?
The biggest difference between campaigns and advocacy groups is that campaigns always have an end date. And advocacy groups tend to be just going year round. We'll focus more on sort of monthly leaders, so people who have done the most actions that month. There's probably a new hot topic coming out, some contested issue every month or so. That's where something like the newsfeed is very helpful, because what are people coming back for every day? So I'd say that's probably the biggest difference.
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