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AI isn’t just changing how we work — it’s redefining who truly belongs in their craft.
In this episode of the AI Agents Podcast, host Demetri Panici sits down with Ray Jang, Founder & CEO of Atria, to discuss how AI is reshaping creative work, careers, and the future of modern advertising.
From Ray’s journey leaving TikTok to surviving a near-death startup pivot, to building a creative intelligence platform used by brands and agencies alike, this conversation dives deep into:
➡️ How AI is lowering the floor but raising the ceiling
➡️ Why the “middle” of many careers is disappearing
➡️ The future of creative work, advertising, and AI agents
➡️ What it really takes to build and adapt in an AI-first world
Whether you’re a founder, marketer, creative, or builder, this episode will challenge how you think about skills, leverage, and long-term relevance.
👉 Are you mastering your craft — or just getting by?
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⏰ TIMESTAMPS:
00:00 – AI as a “Binary Filter” for Careers
02:10 – Intro: Meet the Host & Podcast Overview
03:15 – Welcoming Ray Jen, Founder & CEO of Atria
05:40 – Ray’s Background & Time at TikTok
08:45 – The First Startup Idea & Why It Failed
12:30 – The Painful Pivot With 3 Months of Runway
16:40 – Finding Product-Market Fit Under Pressure
21:55 – How Atria Was Born
25:30 – What Creative Intelligence Really Means
30:10 – How Brands & Agencies Use Atria Today
34:45 – Scaling Ads Without Scaling Teams
39:20 – AI, Creativity & Job Displacement
44:10 – Lowering the Floor, Raising the Ceiling
48:55 – Why AI Empowers True Creators
52:10 – Ray’s Long-Term Vision for Atria
54:00 – Final Thoughts & Where to Find Ray
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