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Gunzilla Games: Delivering On The Mainstream Promise

The Delphi Podcast

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Strategies for Success in AAA Gaming

This chapter explores the strategies and philosophies behind launching and marketing a AAA game, emphasizing user acquisition, brand awareness, and retention rates. It provides insights into organizing competitive events to engage players and discusses the challenges of financing game development while maintaining focus on community-driven elements. The conversation highlights the critical balance between immediate metrics and long-term growth to achieve a sizeable player base and profitability.

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