Omni-Channel Assets that Educate Google -- Erin Sparks // Site Strategics
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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How Can You Use Omni Channel to Educate Google?
When we say omni channel, I think both of us mean putting content into multiple different places. So Google can assign value and credibility to your brand. The image space is incredibly valuable. Then you also get into audio and semantic SEO. But the long short of it is our job as marketers is not to meet that person of that consumer at that transaction level. We have to start thinking about educating consumers and Google in a space that has no need or bearing on an actual sales funnel itself.
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