Fixed Operations Focus and Absorption Rates

Fred emphasizes the importance of parts and service, sharing absorption figures for his VW, Kia, and Chevy stores.

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Today I’m joined by Fred Emich IV, Partner at Emich Automotive.

We cover how Emich Automotive became the #1 EV retailer for Kia, the challenges Fred’s faced as Chairman of VW’s National Dealer Council, and the evolving threat Scout poses to VW dealers — plus much more.

This episode is brought to you by:

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2. CDK Global - Managing inventory doesn’t have to be a grind. Backed by over 50 years of CDK know-how and powered by next-gen AI tools, you’ll price with confidence, merchandise like a pro, and move cars off the lot faster — all while boosting your bottom line. Learn more about the CDK Vehicle Inventory Suite @ https://www.cdkglobal.com/cdk-vehicle-inventory-suite

3. CDG Circles - A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit https://cdgcircles.com to learn more.

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00:37 How did racing shape Fred's career?