We're Listening to Behavior Groups Podcast

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Zoom is a podcast that explores why people think and do what they do. This week we talk with jeff matoff, the founder of madoff productions. Matoff has won awards for his commercials and vidios. He also wrote a play about one of his early rockan roll heroes - lloyd price.

If you have a creative vision, how do you focus your skills on making it happen? Can you turn your dream into a career? How can we encourage more creative entrepreneurs? And can we incorporate more creativity into an analytical job?

Jeff Madoff is an American director, producer, photographer, writer and professor living in New York City. He is the founder and CEO of Madoff Productions, winning awards for his commercials and videos AND he is a die hard music loving fan.

In his upcoming production of The Lloyd Price Musical, Jeff learnt a valuable lesson of asking himself the question “is it essential?” Even work that is funny and engaging, may not be an essential part of the bigger story. “Is it essential?” is a challenging question for all of us but can be incredibly useful at keeping us focused on reaching our goals.

In our discussion with Jeff, he dispels the myth that you are either creative or analytical. And he brings home to us the importance of listening. Listening not just to form an appropriate response, but listening in order to fully understand the other person.

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Topics

(3:31) Welcome and speed round questions.

(10:11) How to encourage creative careers.

(16:58) Turning your passion into a career.

(22:36) How to weave creativity into any job.

(25:43) When the creative world and the business world meet.

(29:41) Learning to ask “Is it essential?”

(42:25) What is on Jeff’s playlist?

(46:53) How entrepreneurs can be creative.

(53:48) The story behind The Lloyd Price Musical.

(1:04:06) Grooving Session discussing Jeff’s interview.

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