The New Music Business with Ari Herstand cover image

How a Sony JV Record Label Develops Artists

The New Music Business with Ari Herstand

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Inside Palm Tree Records: A Deep Dive into the Joint Venture with Sony Music

Exploring the operations and advantages of Palm Tree Records' joint venture with Sony Music, this chapter details the blend of indie label dynamics with major label resources, highlighting the speed and support benefits. The discussion covers major label resources like international reach, market expertise, and digital distribution fees, as well as the dynamics of working with Sony Music, developing artists, and adapting to new promotional mediums.

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