Clients are often reluctant to open up to reps, but our special guest Rob Stenberg explains how you can use storytelling to break through that barrier. He discusses:

Why storytelling is so effective.
When in your sales process to incorporate stories.
How to practice and prepare stories that resonate
How to use stories to encourage your customer to “stay in discovery”

Here are some additional resources:

Storytelling in the Sales Process | Ascender Course
- https://bit.ly/3nfL4CN
Discovery Process | Ascender Course
- https://bit.ly/4229Bdt
Five Ways Stories Can Help You Create Urgency in the Sales Process | Ascender Article
- https://bit.ly/42dlI7e
Sharing Stories in Your Sales Process | Podcast
- https://bit.ly/42flEnj

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Overcoming Discovery Resistance With Stories

The Audible-Ready Sales Podcast

Using stories to avoid premature demos

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