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Bloomberg Businessweek

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The Future of Coal: Opportunity and Innovation

This chapter examines the paradox of rising coal consumption amidst climate concerns, focusing on different coal types and their applications, particularly in steel production and rare earth element extraction. It highlights a strategic shift towards innovative uses of coal, including the rebranding of coal as 'carbon ore' and the establishment of domestic rare earth refining facilities to reduce dependence on foreign resources. The dialogue also reflects on the implications of governmental policy changes and the tension between energy production and environmental impact in the evolving coal industry.

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