I'm curious what the arrangement looks like for lack of a matter of, I know you and Nick are really good friends and have high trust. Is there a certain expectation of like driving customers or sponsoring podcasts? Like, is that a discussion or do you just kind of have like, we trust him to drive customers or we're all working to drive customers,. So what does that look like? Sure. David and I may end up in some of these conversations or already be in some of those conversations too.