500 Hapana: The Inspiring Journey of a Fitness Platform's Transformation
Fitness Business Podcast: Leadership, Innovation, and Profit
How to Rebrand a Club's Logo
It's really we chose the name first and then the logo after it's really hard also to select a name if you don't really know what it could look like. So very early on when that when we selected the name, the agency when and did like six potential variations of how you could activate it all very, very different. And actually one of the two was what we have today and the other one was also very, very good but it, once we saw it visually as like how it could be activated the name was a definitive it was like, this is definitely the name now. It's just about finessing how it's going to look."
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