Strategies and Ideas to Build and Grow in Business: A Hot Seat Featuring Paul Monaco, Joe Polish, and Dean Jackson - I Love Marketing Episode #441
I Love Marketing
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Getting More Subscribers, Getting Better Offers
In the traditional digital marketing world, it's a home run if you can have a self funding kind of a ad that you get a return on your adspend within 30, 60 days. But when you look at it, it's very sort of short term thinking. Because the real value, if you take the five year value of your of a subscriber, if it's 50 dollars a year, then it's 250 dollars and you only have to pay to get them on the list one time. So making rethinking about it and making a capital investment in building the asset that is your list of as of yet unconverted prospects, then making offers.
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