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Auditing Your Content for SEO Success - Travis McKnight

The Agents of Change Digital Marketing Podcast

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Using a Tool Like Atres or Smrash to Target Your Keywords

Relying on one key word for your performance is a mistake that i feel like a lot of beginner marketers, especially content marketers make. And targeting a breadth of keywords, especially once you know what your competitors are also targeting, really allows you to figure out where their weakness is. So let's say we have a competitor that has the winshill wiper andth toa great for winchell wiper replacement instructions, but they're not doing well for any type of location specific keyword. That would be an opportunity for you to go in a, say, oka, if i want to improve this diawa content, i should really be adding more location specific information toward each of my

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