Introduction

The goal of ism is to replace politics with aesthetics, right? That's all they have. They just have these inspiring symbols and stories. So on some level, to recruit people to a political move ment, to get them interested in something, it's a form of marketing,. It's advertising propaganda. How do we walk this tight rope where you want to have an attractive resentation, but you don't want that to be the end oll be all of the programme? I mean, i hink tht's a really good question. And i've, i don't know, goten people a little bit annoyed at me in different ways in talking about this subject.