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What is Measured Discomfort and Why Founders Need It
Founder's Journal
Measured Discomfort in Your Life
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The idea of forcing yourself to be uncomfortable and avoid comfort in your life is a kind of tired cliche that has merit, but it needs to be qualified. I'm always trying to put myself in situations where some high percentage of the uncomfortable situation leans into these foundational skills that I am already great at. So just take the example of me starting this new ghost writing agency. It is what I would define as measured discomfort. And so with that, I'm going to continue to try and seek measured discomfort in my life, and I suggest you do the same.
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