4min chapter

BUILD with Blake Bartlett cover image

Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era

BUILD with Blake Bartlett

CHAPTER

Serving Monkey

W weave struggled with perception of this beatobe business being completely self served. But once you start getting hundreds of thousands of visitors to your webs or ithrua product, olson, one or two or even five % improvement in activation or in pricing can check out conversion yields on hundreds of thousand of dollars. That's a no brainor equation of the resource espens lash the output received. So i think the start of the growth team, which we've just done here at malwerbis as well, is really premised around you are a certain scale where optimizations can actually yield huge benefits to both your customers and businesses. And while most of the product is fundamentally always here, n

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