How to Get Effective and Comprehensive Messaging and Storytelling in Place for the Firm Rights

Once you have those pillar themes and I think we can do an extra episode about this at some point in time but all you need once you have these pillars is some sort of system or mechanic mechanism. And then if you pick any of those, you just have to detail it in and say, okay, what single specific problem or decision. Do we want to support with this particular content idea. Right. What's the impact of that problem or decision on the business of our client audience. And how do we overcome it. And then finally what's the benefit we deliver so there's four questions to ask to or off each of your topic ideas which you generate from these pillar themes. Yeah.