Bob Moesta: Understanding how customers buy, using Jobs To Be Done Framework
The Yaag Project
What's the Right Stage for Product Development?
Intercom advocates for using this framework in the product development stage. What's probably the right stage you would say for conducting these kind of interviews? I've done it in startups where we do it very early. Sometimes we'll end up having a technology and then basically going and doing these interviews. At the same time, we'll take existing products that are out there and figure out why people are hiring them.
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