Admiral: How to be a better boss from Co-Founder of £7 billion insurer - Henry Engelhardt
Secret Leaders with Dan Murray-Serter & Chris Donnelly
How to Create New Brands
"We had the idea to bring out some new brands and this was based on the fact that we were plowing money into one brand let's break the world into two simple pieces advertising wise yellow pages and tv right so yellow pages was the google of its day it charged by the size of the ad you put in didn't matter what the product was" "And amazingly we were getting a whole new audience people who wouldn't respond to car insurance cheaper car insurance were responding to cheaper car insurance for women but it was heresy in the industry now if you look at other industriesif you go look at a big shop and you look at shampoos you'll see shelf after shelf a shampoos
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