Selling AI and rising GTM complexity

In this episode of Dev Propulsion Labs, Reo.dev co-founder Piyush Agarwal explains why go-to-market is still the hardest problem in developer tools and how companies can have millions of users and still not know their real customers. He also touches on why timing beats volume when selling to developers and how three months of customer interviews shaped Reo.dev.

Follow us on X: https://x.com/dpl_pod

Episode notes: https://evilmartians.com/events/podcast-piyush-agarwal-reo-dev

Recorded at Chroma. Vector, full-text, regex, and metadata search. Develop locally and scale to petabytes in the cloud backed by object storage. Serverless search and retrieval that is fast, cheap, and reliable. https://www.trychroma.com

Evil Martians is the go-to agency for early-stage developer tools startups: https://evilmartians.com/devtools

Links:

Reo: https://reo.dev

Piyush Agarwal on X: https://x.com/Piyush_nhs

Evil Martians on X: https://x.com/evilmartians

Victoria Melnikova on X: https://x.com/vmelnikova_en