How to Be Persuasive by Google's Group Product Manager
The Product Podcast
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How to Construct Arguments in a Convenient Way
The easier your idea is to comprehend the more system one will be able to handle it without invoking system two. You want to make sure that you only include your highlight reel of strongest arguments because people are going to remember average convincingness and not total convinced. The second thing that I would say to you is you never want to surprise anyone.
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Transcript
