We're playing in a completely word of mouth driven market, where customer experience testimonials drive business. If people don't love to buy from you and feel passionate about you, if they're not excited about your brand, you will not last. This is not something that you can pick and choose. Your product has to be great, your service has to be good, your experience has to begreat, your follow up has to beGreat or you're going to lose. You have an opportunity to beat everybody that you compete with in business. And what you need to do is to think about what you offer, how can you be the best, and you have to go fucking make that