Is There a Crisis in Copywriting?

One of the biggest crises I ever had was, you know, I like to do everything in ad agencies. And so I placed a media and one time I had to place something in the, in the Washington Post,. It was like an $80,000 ad or something like that. There was a mix up. We weren't going to get the commission because we had only estimated 80,000 to the client. That really scared the heck out of me. But I mean, in terms of copy, it's always when something doesn't work, right? You know, you do something and it doesn't work. Yeah.