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Book Review: Never Split the Difference | 075

The Barakah Effect

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The Power of the Late 90s

When you talk in a very calm way, when you inflect your voice downward, you're actually subconsciously communicating that we got it covered. That's the power of the late 90s. Defusing the tense situation more so. So actually assertive doesn't actually come. Doesn't come in surprising.

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