The Power of Fandom in Podcast Marketing

Inkworm reached over half a million downloads earlier this year, and I have never paid for a single advertisement or promotion. Fiction shows are catnip for backfill ads, because listeners are almost always supposed to start from the beginning and listen through. Unlike non-fiction shows, which are far less often serialized affairs,. usually encourage listeners to start with the latest episode. They can also get creative in their ad copy in a whole new way. Take Wii Fix Space Junk's beloved sponsor bot, which ended up winning them an award.