Local veggies, national scale: Sweetgreen co-founders
Masters of Scale
Strategic Growth and Community Connection
In this chapter, Sweetgreen's co-founders outline their strategic expansion, emphasizing initial success in the DMV area before tackling larger markets. They explore team evolution, real estate decisions, and tailored community engagement, all while maintaining the brand's culture. The chapter also delves into the IPO process, framing it as a financing opportunity that helps maintain a long-term vision amid public accountability.
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