#378: How to Define Your Brand Niche Using the ABT
Business of Story
00:00
Copywriting
Tom Boatman was a mentor for you to say, all right, Dan, you got the grammar down. You got the form down. Now let's humanize it. So he taught you how to do that. He didn't do anything. It was also, you know, this trap that people fall into when they're copywriting or writing in another language. Rewriting is a whole nother thing. I would get a draft sometimes that was already done. It was like a translation of something that was done in another language,. In this case, Japanese.
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