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Why Hailey Bieber Won the Celebrity Beauty Lottery

The Business of Fashion Podcast

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Intro

This chapter explores Elf Beauty's acquisition of Hailey Bieber's beauty brand, Rode, for a staggering $1 billion, underscoring its impact on the beauty industry. It also highlights Bieber's journey to fame, the brand's minimalist product approach, and the strategic product launches that have led to Rode's impressive valuation.

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