The Third Step, Looking Through Your Audience

A brand is not something that you just kind of, you fill out some documents at the beginning of your career and then you're done. A brand is an evolving thing. It's something that grows with you and that you have to grow into yourself. So this is hard work. This, you know, there's nowe, i know we've talked about this three episodes,. You know, maybe forty five minutes an hour we've been going on. But this is something you goin't have to keep working at to get. The third step, looking through your audience, you'll be very tempted to skip this step, but it is most useful if you're willing to do it