Marketecture: Get Smart. Fast. cover image

Episode 137: The big debate around Transaction IDs with Chris Kane and Mike O’Sullivan

Marketecture: Get Smart. Fast.

00:00

Enhancing Transparency Between Publishers and DSPs

This chapter explores the ongoing communication and transparency challenges faced by publishers in relation to Demand-Side Platforms (DSPs). It highlights the importance of publishers advocating for clearer representation of their inventory, concluding with a lighthearted discussion on tools that could enhance understanding of web advertising complexities.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app