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3min chapter
Persuasion Mastery
Motivation with Brendon Burchard
How to Use Popularity to Stoke Fear of Missing Out
Brennan: Popularity, that sense of belonging can be used like a weapon for good or ill. No one wants to experience FOMO, fear of missing out. The conversation has been used throughout millennia by dictators and people who are trying to sort of be manipulative. Brennan: But I'm also here to share, there's a lot of very good things about popularity.
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