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197 - Build Your Personal Brand — with Daniel Priestley
The Futur with Chris Do
The Product Ecosystem
We've discovered that there are four types of products that a business needs to have in order to scale and m and there's four categories. The first one is called a gift, something you can give away for free with nothing really asked in return. A product for prospects is an easy way to engage. And then after the product for prospects, you've got your core offering. This is the main thing that you do - it could be a service. It could be a de modetized product that has services as part of it. That's the final product which is called a final product -- this is where you take people on an extended journey,. You go on a long journey with them
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