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Product Pitfalls From 0 Customers to the Messy Middle and IPO — Eric Berg on Okta, Intel & Fauna

In Depth

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Product Market Fit

At Fauna, we have multiple product orgs building for different types of customers. You almost need to incubate and have a separate team that is maniacally focused on product or go to market expansion. And so you risk distracting them by something that's quote unquote not ready for prime time. There are some situations where we release some products early on that weren't quite ready for the entire sales organization to take and sell at scale. We tried a couple of different things at Okta. I think what we netted out on is we expanded into these new product areas, especially if they required a different go to market investment.

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