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7. Structuring Cold Emails

Practical Prospecting

CHAPTER

How Do You Make Your Value Proposal Work?

The value proposition is the first thing that you see in an email. It's important to have a good segue or a good transition into your value prop. The easiest way to really land on a problem in your value proposition is by researching your customers, listening to customer calls and then trying to pull out specific language they use.

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