2min chapter

Practical Prospecting cover image

7. Structuring Cold Emails

Practical Prospecting

CHAPTER

How Do You Make Your Value Proposal Work?

The value proposition is the first thing that you see in an email. It's important to have a good segue or a good transition into your value prop. The easiest way to really land on a problem in your value proposition is by researching your customers, listening to customer calls and then trying to pull out specific language they use.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode