48. Why does marketing need to be sustainable?
Future Proof
00:00
Are You Using a Mixed Model to Optimize Your Marketing?
It used to be a binary decision about whether you could do something that was more efficient and effective. And actually what we have to get to the point is where we're doing both, and where that relationship is energistic. To day's marketing mexican allows us to be much more focused, and not at the expense o the environment,. quite the reverse.
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