The term pop psychology often gets used kind of disparagingly, right? But there is an enormous market of psyclike, pyclo people writing about psychological stuff. And so another thing the book is tracking is that that contraction of that triad, from patient, therapist, technology, mediu mediation, to just the person and the technology. That really begins with that kind of pop psychology ethos and self help ethos where, again, it's a script.

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