Is There a Turn Coming There for Free Streaming?

I find free streaming services absolutely fascinating. And I think they're about to have a really, really big moment in a way that people don't really realize yet. The idea of like going back to watching a few ads an hour in exchange for not having to pay for streaming services is just going to get more and more compelling. There's also potential there for the crossover with ATSC 3.0 because of how it streams. But I just don't know because we've got this whole generation of people. We don't think we were watching content in a totally new and different way.