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SPI 637: Becoming an Efficient Entrepreneur with Jason Feifer from Entrepreneur Magazine

The Smart Passive Income Online Business and Blogging Podcast

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Is Liquid Death a Marketing Branding Thing?

Liquid death is now a $700 million company and they're taking water and just putting it in cans. It's the fastest growing non-alcoholic beverage of all time? That's wild. And they did it entirely on marketing because the name is hilarious and the aesthetic is really funny. We actually, we ran a piece writing about the marketing philosophy of the founder who said, the secret to their success has been to take seriously their dumbest ideas.

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