“Traffic”: Ben Smith and the Death of the Social Web
Slate Money
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The Importance of Branding in the Age of Buzzfeed
Buzzfeed was very purist in many ways. They were one of the first digital publications to start doing native advertising and function as an agency on the back end of it. It kind of vaulted BuzzFeed into this totally different category of being a culturally relevant, you know, publisher.
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