How to Score Your Audiences

A zero in affinity is a market you already know you don't care about. A five is a marketyou can't stop thinking about. Let's go through my five examples and start scoring them. Proofreaders are an integral part of the publishing world, but do I truly want to serve them for years? Infrastructure engineers fall into a similar category. As much as I'm interested in investing and putting money into great opportunities, I don't care much about the institutions behind them. Bankers operate under a rather traditional mentality; they get a one out of five. Finally, let's score gamers. I can't seem to stop playing World of Warcraft, that's for sure, but do