How to Calculate the Value of Your Group Classes

If you're stressing over your group classes, stress no more. Chris Cooper is going to tell you how to ensure your sessions are generating revenue and retaining clients.

He'll tell you exactly how many people should be in your classes to maximize length of engagement, and he'll give you the steps to calculating the value of each class. With that data in hand, you'll be able to see which classes add to your bottom line and which ones actually cost you money.

From there, Chris will tell you what you might do instead of running poorly attended classes, and he'll explain how to make schedule changes that don't anger your members.

Remember: Profitable gyms run on metrics and data. If you don't know how valuable each group class is, you're flying blind.

Listen to this episode, run your numbers and make sound decisions to grow your gym business.

Links

"Setting Your Schedule"

"Your Schedule, Your Life"

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Gym Owners United

0:38 - Key retention metrics

2:12 - Ideal class sizes

4:52 - Are group classes costing you money?

7:52 - Practical examples

11:09 - Retention drop-off

13:18 - Kill it or fill it