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My startup is in trouble, What do I do?

ET Startup School

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How to Assess Risks to Exit a Business

Shifku: If your cash is reducing and that's not a part of your deliberate strategy, I think there is a problem. Good employees are voluntarily leaving; key customers are not happy. These are these are things that you need to keep in mind. He says pre-mortem or what they call as RCA, root cause analysis is an elaborate explanation on how we got to a certain place or how something went wrong.

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