Lenny's Podcast: Product | Growth | Career cover image

The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

Lenny's Podcast: Product | Growth | Career

00:00

Early Pricing Conversations for Product Success

This chapter emphasizes the critical need for entrepreneurs to initiate pricing discussions early in the product development process to understand customer willingness to pay. By engaging customers ahead of launch, businesses can refine their pricing strategies and align their products with market demands. The chapter also explores various methodologies for gathering valuable insights into perceived value and optimizing pricing strategies to enhance overall product success.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app