Influencers vs. PR Firms

If you look at a continuum of influence, it starts with that individual customer view. And to other audiences, a New York Times profile is going to be more influential. A lot of PR firms say, oh, we only do unpaid. We only do earn. So we only will work with an influencer who doesn't request payment. Well, it's a very old fashioned approach to this because guess what, you know, influencers have to make a living to. They balance the fact that they get paid with the fact that their their audiences will abandon them if they think they're making recommendations just based on the fact she got paid.

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